The company has exported the first lot of it's motorcycle Kridn, which has been shipped to Kenya. The company targets four more African countries prior to expanding export operations to South America and Europe in early 2022.
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The motorcycle can also withstand high temperatures which can prove a necessity in Kenya. The low price of the motorcycle can give tough competition to already established Chinese companies in Africa.
Gaurav Uppal, Chief Executive of One Electric said, "We have designed the Kridn for tough road conditions, heavy loading and high temperatures, which answers the needs of African, Indian and South American markets." Features:
Apart from expanding its export operations, the company is also planning to set up a larger manufacturing unit in India. It is in the process of deciding between locations in Uttar Pradesh and Maharashtra. The company targets exporting 3,000 vehicles in the first year and plans to expand its business by setting up new plants and 25 dealerships across 6 states in India. In the future the company also plans to expand to South America and Europe as well. Abhijeet Shah, CTO, further added, “Along with the exciting developments in the exports market, we have also successfully completed multi-city trials for the E-commerce segment with one of India’s largest players." With this One Electric® becomes the first Indian EV (2W) Company to launch its Made in India Motorcycle in Africa, and also enters e-commerce segment in India. |
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PluginIndia's Take
Motorcycles are the only things that sell in Africa. Scooters sell in geographies where roads are better. So hope that this will be a beginning for a larger share of the Africa e motorcycle market. Kridn has a good product - not sure about how much indigenized it is. But for exports, that should not matter. But for domestic market, they are going in for FAME subsidy, so localisation is important. It will take time for Indian vendors to match China prices - and reliability. So the likes of One Motors will have their hands full for the coming few months. It is important that they export high quality products - if they don's brand India will get impacted in Africa.
Motorcycles are the only things that sell in Africa. Scooters sell in geographies where roads are better. So hope that this will be a beginning for a larger share of the Africa e motorcycle market. Kridn has a good product - not sure about how much indigenized it is. But for exports, that should not matter. But for domestic market, they are going in for FAME subsidy, so localisation is important. It will take time for Indian vendors to match China prices - and reliability. So the likes of One Motors will have their hands full for the coming few months. It is important that they export high quality products - if they don's brand India will get impacted in Africa.
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