So Ather Energy created unprecedented social media and online marketing campaign about their new electric scooter called the Ather 450X. Before the event, given the social media reaction, people were extremely enthusiastic and i’m pretty sure the booking numbers must have been very encouraging for Ather. There were flowery words everywhere and everyone was talking about how Ather will up the ante further - just when Bajaj, TVS and Revolt are showcasing their Electric Vehicles.
So one day after the event in Delhi, why do we see such negative reactions everywhere?
So one day after the event in Delhi, why do we see such negative reactions everywhere?