Tata Motors has no competition with electric cars. When will other car OEM's catch up?
- The Indian electric car market noted a significant 328% year-over-year increase in August, mostly due to the electric car offerings by Tata Motors.
- Roughly 4,353 new electric cars were registered in India last month as per data available from the Vahan portal and press statements from Tata Motors.
- The EV passenger car segment is still in its nascent stage. It's market share, which in August reached reached just about 1.34%
- The percentage has decreased due to a slight drop in EV deliveries by Tata Motors and increase in ICE car deliveries.
- Market experts say point out that 5% is the inflection point for any new technology (in this case EV's) to gain attention of the mass market and vertical take-off point in the ‘S’ curve starts. At 1.34%, the Indian Electric passenger cars have some ways to go.
- However it is more of a supply problem. The wait times for NEXON MAX and the MG ZS EV are closer to six months.
- With OEMs like Tata motors and MG ramping supply & introducing more new models and new OEMs like Mahindra and BYD entering the market, we believe the market could hit the infection point of 5% as soon as the second half of 2023.
- Electric cars accounted for about 1.43% of the total car sales in India so far this calendar year. Totally about 21,08,606 cars ware sold in India out of which 30,303 units ware Electric.
- Tata Motors is the undisputed leader of electric cars in India. They sold 3,845 units in August. Which is about 8.2% of their overall passenger vehicle sales for August.
- The second best performing OEM in August was MG Motors who sold 309 cars in August.
- Noteworthy is the entry of the Chinese electric car behemoth, BYD - 42 units were registered last month.
- Lack of electric car options in the market is a big issue for the Indian consumer. Only Tata Motors offers more than one electric car model in its portfolio. Most car OEM's are delaying the EV movement by not offering even a single EV option.
- TATA MOTORS PASSENGER VEHICLES LTD - 3,845
- MG MOTOR INDIA PVT LTD - 309
- HYUNDAI MOTOR INDIA LTD - 67
- BYD INDIA PRIVATE LIMITED - 44
- MAHINDRA & MAHINDRA LIMITED - 17
- TATA MOTORS PASSENGER VEHICLES LTD - 26,245
- MG MOTOR INDIA PVT LTD - 1,507
- HYUNDAI MOTOR INDIA LTD - 267
- BYD INDIA PRIVATE LIMITED - 243
- MAHINDRA & MAHINDRA LIMITED - 146
Wall of Shame
Here are some major OEM's who sell petrol cars in India. We are in 2022, and these OEM's have zero electric cars in their portfolio or they only sell limited models not doing enough to push EV's.
- MARUTI SUZUKI INDIA LTD
- Don't expect any electric car from Maruti anytime soon. They will religiously do whatever Suzuki tells them to do. We can expect rapid decline in Maruti Suzuki's market share, due to this regressive mentality.
- HYUNDAI MOTOR INDIA LTD
- Hyundai is a big name in India. They have the second largest market share of passenger cars. This year, they will only sell limited numbers of the Kona and Ioniq 5 in India. It just is not good enough. They have announced electric car specific investments for India, but all of that may materialize only in the second half of this decade. Again, not good enough.
TOYOTA KIRLOSKAR MOTOR PVT LTD
- Don't expect any electric car from Toyota as well. This Japanese car manufacturer have been in denial when it comes to electric cars. Toyota's management seem to have a sunk cost bias due to their investments in hybrids and hydrogen. Toyota has been lobbying governments to water-down emissions standards or oppose fossil-fuel vehicle phaseouts. If Toyota HQ have buried their heads in the sand, don't expect much from Toyota India.
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