Mahindra Electric has launched the eSupro passenger and cargo van to enable more businesses to adopt electric mobility for a variety of uses.
Also the e2o after three and a half years is finally getting an upgrade. Branded as the e2o Plus, the main selling point is that, the car would have 4 doors!
With these launches, Mahindra Electric will have a 2 door hatchback, a 4 door hatchback, a cargo van, a passenger van and a sedan in its portfolio.
The choices have never been this good for the Indian customer looking for an electric car!
Also the e2o after three and a half years is finally getting an upgrade. Branded as the e2o Plus, the main selling point is that, the car would have 4 doors!
With these launches, Mahindra Electric will have a 2 door hatchback, a 4 door hatchback, a cargo van, a passenger van and a sedan in its portfolio.
The choices have never been this good for the Indian customer looking for an electric car!
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Mahinda Electric eSupro launch (Courtesy - Mahindra Electric)
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Mahindra eSupro Features
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Highlighting Internal Space and Load carrying capacity of the eSupro (Image from http://www.mahindrasupro.com/esupro/)
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Mahindra eSupro Specs & Other Information
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(Image from http://www.mahindrasupro.com/esupro/)
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The BIG Rant - Pricing
The eSupro, is priced at Rs 8.45 lakh for the cargo variant. The passenger variant costs Rs 8.75 lakh (both prices, ex-showroom Delhi).
Now this is a bummer !
I'm quiet puzzled at the pricing adopted by Mahindra Electric for the eSupro. As indicated in the Specs sheet, a 72 V, 200 Ah battery on the eSupro would mean a 14.4 kWh worth of energy in the battery pack. Assuming $250 per kWh as cost of Li-Ion Cells (The battery-pack cost of the Tesla Model S today is less than $190 per kwh. Lets assume $250 here.)
This puts the cost at - $3600 (14.4 * 250) just for the eSupro battery pack. Which comes to Rs 237,600 (Assuming Rs 66 per Dollar), just for the battery pack.
Now, are you telling me that the eSupro apart from the battery costs around 6.25 Lakhs? I don't buy it that a car that looks like a upgraded Omni, should cost more than 8.5 lakhs.
And i have not even mentioned the Rs 1.24 Lakh subsidy that is given to such EV's. As mentioned in my blog on the FAME subsidy, if the length of the vehicle exceeds 4 meters, the consumer should get 1.38 Lakhs. With a length of 3798 m, the eSupro falls short. But consumers should still ask about the Rs 1.25 Lakh subsidy.
Where is that? That is why i would prefer consumers getting subsidies directly from the Government, instead of via manufacturers. Leaving subsidies to the manufacturer will ensure no transparency regarding pricing.
Mahindra maybe wants go make good margins initially and target low volumes with such a pricing strategy. Sure, they are a corporate and they can make pricing policies in their best interests. But again artificially inflating the prices and purposely targeting low volumes will never ensure EV's adopt the mainstream.
We need thousands of businesses to really think of going electric to transport their goods. That can only happen if the pricing is attractive, say around 5-6 lakhs for the eSupro.
With this kind of pricing, many small and medium businesses are not even given a chance.
Okay Rant over.
Having said that the eSupro is a great option to have. Congratulations for Mahindra Electric for boldly go where no Indian auto company has gone before!
We @ PluginIndia hope to do a review of the eSupro soon. Stay tuned!
The eSupro, is priced at Rs 8.45 lakh for the cargo variant. The passenger variant costs Rs 8.75 lakh (both prices, ex-showroom Delhi).
Now this is a bummer !
I'm quiet puzzled at the pricing adopted by Mahindra Electric for the eSupro. As indicated in the Specs sheet, a 72 V, 200 Ah battery on the eSupro would mean a 14.4 kWh worth of energy in the battery pack. Assuming $250 per kWh as cost of Li-Ion Cells (The battery-pack cost of the Tesla Model S today is less than $190 per kwh. Lets assume $250 here.)
This puts the cost at - $3600 (14.4 * 250) just for the eSupro battery pack. Which comes to Rs 237,600 (Assuming Rs 66 per Dollar), just for the battery pack.
Now, are you telling me that the eSupro apart from the battery costs around 6.25 Lakhs? I don't buy it that a car that looks like a upgraded Omni, should cost more than 8.5 lakhs.
And i have not even mentioned the Rs 1.24 Lakh subsidy that is given to such EV's. As mentioned in my blog on the FAME subsidy, if the length of the vehicle exceeds 4 meters, the consumer should get 1.38 Lakhs. With a length of 3798 m, the eSupro falls short. But consumers should still ask about the Rs 1.25 Lakh subsidy.
Where is that? That is why i would prefer consumers getting subsidies directly from the Government, instead of via manufacturers. Leaving subsidies to the manufacturer will ensure no transparency regarding pricing.
Mahindra maybe wants go make good margins initially and target low volumes with such a pricing strategy. Sure, they are a corporate and they can make pricing policies in their best interests. But again artificially inflating the prices and purposely targeting low volumes will never ensure EV's adopt the mainstream.
We need thousands of businesses to really think of going electric to transport their goods. That can only happen if the pricing is attractive, say around 5-6 lakhs for the eSupro.
With this kind of pricing, many small and medium businesses are not even given a chance.
Okay Rant over.
Having said that the eSupro is a great option to have. Congratulations for Mahindra Electric for boldly go where no Indian auto company has gone before!
We @ PluginIndia hope to do a review of the eSupro soon. Stay tuned!
Mahindra e2o Plus
So the e2o is at last getting an upgrade after 3 and half years. The new model is a 4 door car. That is all we know. The Mahindra website has been revealing dark grainy images every other day and the Mahindra Electric employees are tight lipped!
The community is debating a lot on the range of the e2o Plus. Would it go 145 km per charge or would go just 100 km, marketed purely as a city transport vehicle?
Regarding fast charging, world over all EVs have 2 ports or 1 combo port for normal and fast charging. It's only Mahindra, who are showcasing the QC charge port as some sort of premium feature. Would the e2o plus have a DC quick-charge port by default?
Everything will be revealed by this month end.
So the e2o is at last getting an upgrade after 3 and half years. The new model is a 4 door car. That is all we know. The Mahindra website has been revealing dark grainy images every other day and the Mahindra Electric employees are tight lipped!
The community is debating a lot on the range of the e2o Plus. Would it go 145 km per charge or would go just 100 km, marketed purely as a city transport vehicle?
Regarding fast charging, world over all EVs have 2 ports or 1 combo port for normal and fast charging. It's only Mahindra, who are showcasing the QC charge port as some sort of premium feature. Would the e2o plus have a DC quick-charge port by default?
Everything will be revealed by this month end.
Mahindra e2o Plus. Image from http://www.mahindrae2oplus.com/teaser/
Teaser is done. The e2o Plus is launched!
Where is the eVerito Sedan?
Again sales are restricted only the Delhi area. We have been trying to get the eVerito for a PluginIndia review, but the Mahindra team themselves are not sure when they themselves will get the car! We shall keep you posted once we get more news on the eVerito.
Again sales are restricted only the Delhi area. We have been trying to get the eVerito for a PluginIndia review, but the Mahindra team themselves are not sure when they themselves will get the car! We shall keep you posted once we get more news on the eVerito.
Final Words
Mahindra's portfolio of EV's looks great.
Good going Mahindra Electric. Do make EV's more accessible with sensible pricing for large scale adoption.
Mahindra's portfolio of EV's looks great.
- 2 door hatchback
- 4 door hatchback (coming soon )
- eSupro Goods carrier
- eVerito Sedan
Good going Mahindra Electric. Do make EV's more accessible with sensible pricing for large scale adoption.
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