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PluginIndia Electric Vehicles

Mahindra Electric's awesome electric car portfolio

15/10/2016

10 Comments

 
By Kamlesh Mallick
Mahindra Electric has launched the eSupro passenger and cargo van to enable more businesses to adopt electric mobility for a variety of uses. 
Also the e2o after three and a half years is finally getting an upgrade. Branded as the e2o Plus, the main selling point is that, the car would have 4 doors!
With these launches, Mahindra Electric will have a 2 door hatchback, a 4 door hatchback, a cargo van, a passenger van and a sedan in its portfolio.
The choices have never been this good for the Indian customer looking for an electric car!
Picture
Picture
Mahinda Electric eSupro launch (Courtesy - Mahindra Electric)

Mahindra eSupro Features
  • ​Modern Front Design
  • Spacious and Comfortable Seating
  • No Gear and Clutch
  • Lithium-Ion battery
  • Home charging using a 15 Amp socket 
  • Regenerative Braking 
  • Instrument Cluster showing SOC, DTE etc
  • Boost Mode for extra power
  • Revive for extra juice during emergencies
  • Large payload carrying capacity
  • 2 variants
    • Passenger Van 
    • Cargo Van
Picture
Highlighting Internal Space and Load carrying capacity of the eSupro (Image from http://www.mahindrasupro.com/esupro/)

Mahindra eSupro Specs & Other Information
  • Range - Around 115 km​
  • Top Speed - 60 kmph
  • Charge time - 8 hours (o to 100%)
  • Battery Spec - 72 V, 200 Ah = 14.4 kWh
  • Motor - 3 Phase AC Induction
  • Torque - 90 Nm at 1500 rpm
  • Load - 600 kg
  • Total weight - 1920 kg (passenger van)
  • Seats
    • ​Cargo Van - Driver + Co-Driver
    • Passenger Van - 8 Seats
  • Warranty 
    • 2 years or 40000 km whichever comes earlier
    • 3 years or 40000 km whichever comes earlier
  • Range certified by VRDE
  • Sold only in Delhi as of now
Picture
(Image from http://www.mahindrasupro.com/esupro/)

The BIG Rant - Pricing
The eSupro, is priced at Rs 8.45 lakh for the cargo variant. The passenger variant costs Rs 8.75 lakh (both prices, ex-showroom Delhi).

​Now this is a bummer !
I'm quiet puzzled at the pricing adopted by Mahindra Electric for the eSupro. As indicated in the Specs sheet, a 72 V, 200 Ah battery on the eSupro would mean a 14.4 kWh worth of energy in the battery pack. Assuming $250 per kWh as cost of Li-Ion Cells (The battery-pack cost of the Tesla Model S today is less than $190 per kwh. Lets assume $250 here.)
This puts the cost at - $3600 (14.4 * 250) just for the eSupro battery pack. Which comes to Rs 237,600 (Assuming Rs 66 per Dollar), just for the battery pack.

Now, are you telling me that the eSupro apart from the battery costs around 6.25 Lakhs? I don't buy it that a car that looks like a upgraded Omni, should cost more than 8.5 lakhs.

And i have not even mentioned the Rs 1.24 Lakh subsidy that is given to such EV's. As mentioned in my blog on the FAME subsidy, if the length of the vehicle exceeds 4 meters, the consumer should get 1.38 Lakhs. With a length of 3798 m, the eSupro falls short.  But consumers should still ask about the Rs 1.25 Lakh subsidy.
Where is that? That is why i would prefer consumers getting subsidies directly from the Government, instead of via manufacturers. Leaving subsidies to the manufacturer will ensure no transparency regarding pricing.

Mahindra maybe wants go make good margins initially and target low volumes with such a pricing strategy.
 Sure, they are a corporate and they can make pricing policies in their best interests. But again artificially inflating the prices and purposely targeting low volumes will never ensure EV's adopt the mainstream.
We need thousands of businesses to really think of going electric to transport their goods. That can only happen if the pricing is attractive, say around 5-6 lakhs for the eSupro. 
With this kind of pricing, many small and medium businesses are not even given a chance.

Okay Rant over.  
​Having said that the eSupro is a great option to have. Congratulations for Mahindra Electric for boldly go where no Indian auto company has gone before!
We @ PluginIndia hope to do a review of the eSupro soon. Stay tuned!

Mahindra e2o Plus
So the e2o is at last getting an upgrade after 3 and half years.  The new model is a 4 door car. That is all we know. The Mahindra website has been revealing dark grainy images every other day and the Mahindra Electric employees are tight lipped!

The community is debating a lot on the range of the e2o Plus. Would it go 145 km per charge or would go just 100 km, marketed purely as a city transport vehicle?
Regarding fast charging, world over all EVs have 2 ports or 1 combo port for normal and fast charging. It's only Mahindra, who are showcasing the QC charge port as some sort of premium feature. Would the e2o plus have a DC quick-charge port by default? ​

Everything will be revealed by this month end.

Picture
Mahindra e2o Plus. Image from http://www.mahindrae2oplus.com/teaser/

Teaser is done.  The e2o Plus is launched!


Where is the eVerito Sedan?
Again sales are restricted only the Delhi area. We have been trying to get the eVerito for a PluginIndia review, but the Mahindra team themselves are not sure when they themselves will ​get the car!  We shall keep you posted once we get more news on the eVerito.

Final Words
Mahindra's portfolio of EV's looks great.
  • 2 door hatchback
  • 4 door hatchback (coming soon )
  • eSupro Goods carrier
  • eVerito Sedan
Which global company has such a EV portfolio?  :)
Good going Mahindra Electric.  Do make EV's more accessible with sensible pricing for large scale adoption.
10 Comments
PlugInCaroo
15/10/2016 02:32:03 pm

HAhaha... I like the tone in this article...lol

Don't worry... Electric Commercial vehicles will be a success for below 3 reasons... even if it cost 10Lakh. I was expecting Mahindra will price at 10Lakh... but Mahindra has historically been slow-brained in its marketing aspect:

1. Companies can claim depreciation to save tax which normal people cannot. It will save him about 1Lakh every year for the next 10 yrs after which he will sell it and buy a new vehicle. These are all benefits that normal non-business people cannot enjoy.

2. They have the volumes to afford the investment.... As long there is profit No Business is afraid to invest.

3. And profits they have...the more the EV runs... the more profitable it is for the companies.... because of cheaper "fuel" but also because of zero maintenance/service cost. Suppose an average Indians drive 25kms per day the commercial vehicles drive around 75kms at least thus their savings is 3x more.

Similarly as I have mentioned in my blog EVs make excellent vehicle for call-taxis like Meru/Ola/Uber due to their HUGE savings on "refueling" & zero maintenance

One problem is that review of commercial vehicles have to be done in Hindi and local languages.

And of course Mahindra is not the solution for Electric Vehicles ... Mahindra is the REAL PROBLEM FOR EV. They are the worst performing EV company anywhere in the world... that is because of a reason... They just love Diesel too much and their diesel SUVs.

And the confusion about EV at Mahindra is on purpose and Mahindra will try to delay and beat around the bush. These diesel companies must be fined for not releasing Electric vehicles.

Chetan Maini should not have sold Reva to Mahindra or to anybody... there is no doubt he would have done much... much... much better. Reva Co. sold 3,500 cars and Mahindra sold 1,000 in 3 yrs so it will take at least 3 more years to come anywhere close to Reva numbers!!!

It will take some new INDIAN vehicle company probably Ather Energy to dismantle the colonial era Mahindra as the best EV-SUV company and this will be done in a decade time.

Reply
Akash Gupta
17/12/2016 09:58:58 pm

Dont worry We are making electric van for cargo transportation here in IIT BHU we will be in the market in 2018.
#CleanElectric

Reply
Nk
24/5/2019 09:31:10 pm

We are in the middle of 2019. Is the van available, or should I worry?

Vivek Ahuja link
15/10/2016 10:19:11 pm

Cool. Im ready to buy the 4 door any day

Reply
Deepak H G
21/10/2016 04:05:03 pm

Just gone through the specs of e2o Plus. Not promising. With 4 door and increased boot space, they have reduced the range and price is high.

Reply
PlugInCaroo
23/10/2016 03:47:34 pm

E2O Plus = 140kms range @ 8.45Lakh (4 Seater)
eSupro = 115kms range @ 8.45 Lakh (8 Seater)

I guess the eSupro looks more attractive as it has double the passenger capacity and more luggage space. Moreover it can be used for transporting or as Meru/Ola/Uber cabs... perfect for business and personal use although the E2Oplus is the best looking of the lot.

I feel Mahindra should make E2O+ price 6Lakh and eSupro price as 10Lakh. It would cross-subsidise each other... else their pricing would look lopsided...

Reply
Naveen Kadimcherla
8/6/2017 02:53:53 am

I don't know how one can get electric battery price at $250 retail. Distribution cost from china itself is $200 per kwh. If you add shipping that brings it to around $250 (i am being liberal here). Then there is import tax which is around 30% for Li-ion batteries. So it isn't fair in comparing the cost of battery manufacturing with that of Tesla (who has its own manufacturing plant).

Reply
Narayan mandal
5/11/2018 12:26:31 pm

Mahindra e supro cargo van for portable bettry charging system

Reply
Vinod negi
13/12/2018 03:56:34 pm

Sir kindly give me information regarding e_ auto .

Reply
Bobbi M link
28/2/2021 07:40:50 pm

Loved readinng this thanks

Reply

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