When someone buys a LightSpeed electric cycle, they make a big shift by moving away from petrol and diesel based vehicles. This is an honourable decision made in favour of one’s health and the environment. LightSpeed wanted to show some appreciation to its patrons by planting a tree on behalf of every individual who bought their electric bicycle.
"At the outset of our crowdfunding campaign on FuelADream, all of us at LightSpeed had spent many hours thinking about how we could go the extra mile and do our bit for the environmental cause we were propagating. Our brainstorming culminated in a pledge to plant one tree for every electric bicycle we sold."
- Rahil Rupawala
Founder, LightSpeed Mobility
- Rahil Rupawala
Founder, LightSpeed Mobility
Over time, as more people shift to LightSpeed Electric Bicycles, the upcoming alternative mobility brand plans to expand into providing an entire fleet of vehicles that refuse to emit carbon. As more LightSpeed vehicles hit the roads, trees are constantly planted; adding up to make forests and orchards.
To fulfil the Tree Plantation Pledge, LightSpeed has partnered with SankalpTaru Foundation, an NGO that assists Indian farmers in planting fruit bearing trees, to empower them through an additional income source.
For its first round of Tree Plantation, LightSpeed planted mango saplings in Sangli, a small village in Maharashtra.
To fulfil the Tree Plantation Pledge, LightSpeed has partnered with SankalpTaru Foundation, an NGO that assists Indian farmers in planting fruit bearing trees, to empower them through an additional income source.
For its first round of Tree Plantation, LightSpeed planted mango saplings in Sangli, a small village in Maharashtra.
 Farmer Madina Mullah in her field with family members (left), and planting a mango sapling (right). |  |
As these saplings grow into trees, they will bear fruits, the sale of which will help Madina Mullah plan her grandchild’s education and her own retirement.
Each sapling is geo-tagged with individual LightSpeed customers’ names, and its growth can be tracked online using a unique permanent link, or by scanning a QR Code. A certificate is also given to each customer, to congratulate them for having played a pivotal role in improving the green cover in India, as well as empowering a farmer.
The certificate will act as a heartening reminder of the change initiated by a customer when they consciously choose LightSpeed.
LightSpeed’s message to its patrons: "These trees have come into existence because pro-environment individuals all over India went out and purchased a LightSpeed Bicycle. Where there are trees, there is a marked increase in other flora and fauna, too; thereby leading to an increase in bio-diversity, better rainfalls, and better lives for locals. Your initiative has led to the beginning of a beautiful green revolution in your motherland."
Each sapling is geo-tagged with individual LightSpeed customers’ names, and its growth can be tracked online using a unique permanent link, or by scanning a QR Code. A certificate is also given to each customer, to congratulate them for having played a pivotal role in improving the green cover in India, as well as empowering a farmer.
The certificate will act as a heartening reminder of the change initiated by a customer when they consciously choose LightSpeed.
LightSpeed’s message to its patrons: "These trees have come into existence because pro-environment individuals all over India went out and purchased a LightSpeed Bicycle. Where there are trees, there is a marked increase in other flora and fauna, too; thereby leading to an increase in bio-diversity, better rainfalls, and better lives for locals. Your initiative has led to the beginning of a beautiful green revolution in your motherland."
As the trees get planted, team LightSpeed sends such certificates to customers!
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