Hero Lectro launches Made-in-India e-bike in Germany | Hero Lectro cargo eBikes

Hero Lectro has delivered the first batch of 200 e-bikes to Germany. The have also partnered with Fast Despatch Logistics and Turtle Mobility for depoying last mile delivery cargo e-bikes

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Due to increasing demand of e-bikes in Europe, and China dominating the market, Hero Lectro, the EV arm of the Hero Motors Company has delivered its first batch of Made-in-India e-bike, Hero Lectro to Germany as it targets the EU market.

There are multiple startups in India which have been producing e-bikes. The absence of a stringent tariff regime for Indian bikes could give Hero Cycles a competitive edge over its Chinese counterparts. Hero also hopes to leverage its massive manufacturing capacity and resources as the world’s largest motorcycle manufacturer.

Hero Lectro recently launched its first cargo eBike Hero Lectro WINN and plans to introduce another cargo eBike shortly for India’s rapidly growing last mile delivery space which lacks purpose-built cargo vehicles.

The Company has announced cargo e-bike partnerships with the last-mile delivery companies. Under the partnership, Hero Lectro’s cargo eBike will be rolled out into the last mile delivery space by Fast Despatch Logistics (FDL).

While Fast Despatch Logistics is a global last-mile delivery logistics company which has recently marked its entry in India, Turtle Mobility is also a startup that offers solutions for last mile delivery logistics needs including vehicles on lease. Under the agreement between the parties, Hero Lectro’s cargo eBike are being procured by Turtle Mobility to be given out on lease to FDL. Fast Despatch Logistics also has plans to augment its fleet of E-bikes to upto 15,000 by the end of this year.

"Cargo eBikes are set to emerge as a game-changer for the last mile delivery space as they offer a huge potential for increasing per day shipment capacity and achieving cost optimisation for last mile service providers (LSPs) as compared to currently used ICE engine two wheelers. While a number of e commerce providers have expressed their intent to turn to e mobility, the industry also needs an ecosystem for implementing this change. Our partnership with FDL and Turtle Mobility is a step towards creating such an ecosystem under which logistics companies will be able to procure cargo eBike on lease and roll them out in the last mile delivery space,” - Partha Choudhary, President and CEO, Hero Lectro Cargo.

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PluginIndia's Take

So Hero Lectro the Indian eBike manufacturer from the giant Hero Cycle company has decided to export their eBikes. Apparently they have an office called Hero International based out of London.
This is important as Electric bike sales now represent 17% of all complete bicycles sales in the EU. Also many countries have a strong cycling culture, such as the Netherlands and Germany. This will be a decent sized market for Hero to get into.
The Lectro cargo bikes look really cool. For Rs 40,000 any small business can get a simple goods carrier for basic deliveries. Any business offering home delivery in a radius of 3-6 km will find these very attractive. With negligible running costs, small businesses will start saving huge money.
Way to go Hero Lectro team. We really love the focus and constant innovation that is being shown by the team.
We wish them the best.

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