Tata Motors Press Release & PluginIndia's Take
Tata Motors today launched its first ever EV offering in the hatch segment – The Tiago.ev, at an attractive introductory price of INR 8.49 Lakh (All India – Ex Showroom).
“Furthermore, with an aim to make our EVs more accessible, with this launch, we are entering 80 new cities, expanding our network to more than 165 cities. We are confident that this move will help more and more customers embrace EVs as their preferred mode for personal mobility. We remain focused to play our role in fulfilling India’s commitment towards reducing carbon footprint from auto emissions and will offer more choice to customers with a portfolio of 10 EVs by 2026.”
Know your Tiago.ev
Powered by Ziptron – An unmatched and uncompromising EV experience
Tiago.ev is based on the Ziptron technology – Tata Motors’ in-house developed globally competitive high voltage architecture designed for unique Indian driving and weather conditions. True to Ziptrons’ 5 key pillars, the Tiago.ev stands strong on Performance, Technology, Reliability, Charging and Comfort. The Ziptron EV architecture is driven and proven over 500 million kms across diverse and challenging Indian terrains making it apt for an exhilarating EV experience.
A hatchback for every need
Understanding the different requirements of customers, the Tiago.ev is offered in multiple combinations of IP67 rated battery packs (water and dust resistant) and charging options including a 24kWh battery pack, delivering a Modified Indian Driving Cycle (MIDC) range of 315km for longer daily driving needs and a 19.2kWh battery pack for short and frequent trips, delivering an estimated MIDC range of 250km. Keeping all stress at bay, the battery and motor also come with 8 years or 160,000 kms warranty. The production of the 24kWh battery pack variants have been prioritized based on insights to match customer expectations at the time of delivery.
Moreover, offering easy charging options, the Tiago.ev comes with 4 different charging solutions:
· A 15A plug point for hassle free - anywhere anytime- charging
- A standard 3.3kW AC charger
- A 7.2kW AC home fast charger which can add 35kms range with just 30min of charging. It also aids full charging of the vehicle (from 10% - 100%) in 3 hr 36 mins
- DC fast charging which can add 110kms of range with just 30mins of charging and can charge 10%- 80% in just 57 mins
Connectivity on the go
Boasting of multiple connected features, the Tiago.ev will be the first in its category to offer telematics as standard feature on all trims. The ZConnect app will offer 45 connected car features which include Remote AC ON/OFF with temperature setting, Remote geo fencing & car location tracking, Smart watch connectivity, Remote vehicle health diagnostics, Real-time charge status, Dynamic charger locator, Driving Style analytics amongst others. In addition to the above, customers will also enjoy an 8-speaker Harman Infotainment System with Android Auto and Apple Car Play connectivity.
With premium features on offering that are usually reserved for higher segment cars, the Tiago.ev’s plush look and feel is enhanced by leatherette seats, contrast roof, fully automatic climate control as standard, projector headlamps and cruise control. Combining luxury with convenience, the Tiago.ev also offers its customers with rain-sensing wipers, auto head lamps, electric ORVMs with auto fold, push button start / stop along with a puncture repair kit to be used during emergencies.
Thrilling yet safe
Based on the GNCAP 4 star rated Tiago, the Tiago.ev will be the safest electric hatch on the road. Adding to its safety quotient, it also offers hill start and descent assist for ease of driving on inclines, DRLs and a Tyre Pressure Monitoring System (iTPMS). Featuring a Permanent Magnet Synchronous Motor, it delivers a peak output of 55kw and an instant full torque delivery of 114Nm, which translates to a very engaging and exciting drive experience. The Tiago.ev accelerates from 0 to 60 Kmph in just 5.7 seconds, offering a confident, inspiring and planted drive. Available in five colour options - Teal Blue, Daytona Grey, Pristine White, Midnight Plum and Tropical Mist, the car comes with two driving modes – City and Sport along with four levels of regen settings in each of the drive modes. This provides ultimate customization according to customer driving styles. With level 3 regen settings, it delivers one pedal like driving experience.
The Company has been transforming the Indian automotive market and is leading the e-mobility wave in India with a commanding market share of 89% in (YTD FY’23) and with over 45,000 Tata EVs on road till date in personal and fleet segment. Tata Motors is also closely working with other Tata Group companies including Tata Power, Tata Chemicals, Tata Auto Components, Tata Motors Finance and Croma, to contribute to the faster adoption of EVs in India through its EV ecosystem called the ‘Tata uniEVerse’. With the addition of the Tiago.ev in its current EV portfolio, customers will now have multiple options to choose from furthering India to #EvolveToElectric.
To know more about the Tiago.ev, customers can visit Tiagoev.tatamotors.com or visit nearest dealership.
We were invited to the Tiago.ev unveil event and came away with a lot of excitement. Is this car, a game changer? Some are even calling it the Model-T moment for the Indian electric car scene. We got a chance to test the car on the small track in the event room. We must say that the car's acceleration felt very zippy and the regen at level 3 will be one pedal heaven. There is no need to touch the brakes. Maneuverability also seems to be great and like small cars it will be easy to park in tight spaces.
We spoke to the RnD team and they have been working on the car for around 2 years. The Tiago.ev's battery pack uses LFP chemistry cells (no cobalt). The Ziptron platform also has a dedicated chiller which is liquid cooled. So you can park in the sun and even if the outside temperature is 38-40 degrees C, the battery pack is maintained at a constant 25C.
With regards to range and efficiency, my contacts at Tata RnD said, you can expect 90-100 wH/km on flat highways at 70 kmph with AC on. If one can achieve that efficiency, one can easily get 200 km per charge. More tests will reveal this highway efficiency number. In the city, we used to get efficiency numbers of 68-75 wH/km when driving our e2o electric car. The Tiago.ev should deliver efficiencies of 85-90 wH/km in the city, so 200 km per charge and charging once a week can be a nice lifestyle if you drive 30 km per day.
Efficient small electric cars are the need of the hour. We feel more companies need to build efficient electric cars instead of pumping in large battery packs in large sized SUV's. So Tata's move to offer a small electric car is most welcome. India cannot afford to build lakhs of SUVs and we hope other manufacturers also catch on.
In our discussions with the RnD team, they kept telling us that there is no compromise features and safety. This is a real car with dual Airbags, ABS, cruise control and other premium features.
We believe Tata will sell the Tiago.ev in large numbers.
I came away from the event with lots of excitement! We have a small electric car at last!